For starters, my bra is shipped out to me with a full page of detailed instructions outlining how to wash, powder, store, and condition the latex in order to maintain its next-level shine. Little did I know that even the smallest stretch of latex requires substantial know-how. Neither were made with shrinking violets in mind, but I go with the Kylie-approved bra-and-skirt combo, rationalizing that a (relatively) subtle use of latex will go a long way on a newbie such as myself. In the campaign images, Kylie styles the bra with a knit high-waist skirt, while Kendall wears the dress with a baseball cap for a sexy-sporty twist. At least the sisters offer two latex pieces to pick from: a black demi-cut bra and a bustier dress done in a traffic cone–orange hue. Sure, I work in an office where pretty much anything goes-hell, even latex-but my wardrobe tends to revolve around sweet printed dresses and tailored jackets.
It bears noting here that my personal style is about as un-Jenner-like as it’s possible to be. Put simply, could someone who has never owned a scrap of latex (let alone been covered in it) pull it off? In an attempt to find out, I test-drove a racy and rubbery look from Kendall and Kylie Jenner’s eponymous label on a recent Saturday night-and on a date, no less. But while the trend is rampant on runways and red carpets alike, things get, um, slippery when it comes to wearing the look in real life. And thanks to a slew of latex-loving celebrities- Kim Kardashian West, Bella Hadid, and Rita Ora among them-it has shed its fetishistic associations and begun percolating in the mainstream. No longer is it reserved for underground S&M parties and fantasy role-play: Lately, latex has become a bona fide fashion sensation, with designers from Acne Studios to Vetements sending out iterations (and lots of them) in recent seasons. Forget everything you’ve ever heard about latex.
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